Why podcast ads work for store owners
Listeners are paying attention
People listen to podcasts on the commute, at the gym or while cooking, with no feed to scroll past. Your offer is heard start to finish, by people who chose to be listening.
Reach shoppers your social ads miss
Meta and Google ads keep showing up to the same people. Podcasts reach new listeners in a channel most small stores aren't using yet, so there's less competition for their attention.
Niche shows for niche products
Target by interest, location and demographics so your skincare, coffee or outdoor gear is heard by people who already care about it.
Small budgets work now
Sponsoring a podcast host used to mean a big minimum deal. With EARO you start from $25/day, pause any time, and only pay for ads that play.
New to the channel? See how podcast advertising works.
How to promote your Shopify store on podcasts in 3 steps
- 1
Install EARO from the Shopify App Store
Add the app to your store in a few clicks. It's free to install and your EARO account is set up for you.
- 2
Turn your products into a podcast ad
EARO reads your products and collections, then writes the script, picks the voice and adds music. Your ad is ready within 60 seconds.
- 3
Choose your listeners and go live
Pick where and who to reach, set a daily budget, and launch. Ads typically go live the next day.












What your store sounds like on a podcast
Real EARO ads made from Shopify stores. Yours is one install away.
Measure more than plays
Impressions and reach
See how many times your ad played and how many unique listeners heard it, per day.
Conversions
Add a tracking pixel to your campaign to see the conversions your podcast ads bring back to your store.
Adjust as you go
Change your budget or targeting from the app at any time, and pause a campaign whenever you want.
What podcast ads cost for a Shopify store
The app is free to install. You only pay for ad spend, from $25/day, with no minimum term and no production costs. Shopify bills it in USD as usage charges on your regular Shopify bill.
Frequently asked questions
Are podcast ads worth it for a small Shopify store?
Yes, if you want to reach new customers beyond social and search. Podcast listeners give ads their full attention, and with EARO you can test the channel from $25/day without a minimum deal or production costs. Start small, watch the results, and scale what works.
How much do podcast ads cost?
The EARO Shopify app is free to install. You only pay for ad spend, from $25/day, and there's no minimum term.
How do I pay for my ad spend?
Through your Shopify bill. Before your first launch, you pick EARO's usage-based plan in your Shopify admin (the app takes you there). After that, your ad spend appears as usage charges in USD on your regular Shopify bill, paid with the payment method already on your Shopify account.
How do I know if podcast ads drive sales?
EARO reports impressions and reach for every campaign. To see conversions, such as visits and sales on your store, add a tracking pixel to your campaign.
Do I need to record anything or find podcast hosts myself?
No. EARO writes the script from your products, voices it with AI and adds music, so your ad is ready within 60 seconds. We place it across our podcast inventory for you, so there are no hosts to contact or deals to negotiate.
Which podcasts and countries can I target?
Your ad runs across premium podcasts, plus streaming and digital radio for extra reach. You choose the countries and cities, and can narrow by listener interests and demographics.
How fast can my campaign go live?
Your ad is ready within 60 seconds. Once you launch, ads typically go live the next day.
What store data does the app access?
The app reads your products and collections to write your ad, plus the store owner's name, email address, phone number and address to set up your account.
Do I need a separate EARO account?
No. Installing the app creates your EARO account automatically. If you also want to log in at app.earo.ai, add your email address from the Profile tab in the app.