The Science Behind Audio Advertising
Audio ads don't just reach people, they reach people when no other medium can. Here's the data behind the fastest-growing ad format in digital marketing.
Audio vs. other channels
How does audio advertising stack up against display, social, and search? The numbers speak for themselves.
| Metric | Podcast / Streaming Audio | Display | Social | Search |
|---|---|---|---|---|
| Ad Recall Rate | 41% | 38% (visual avg) | 38% (visual avg) | 38% (visual avg) |
| Typical CPM (Programmatic) | $10–20 | $3–8 | $8–15 | $15–40 |
| Listener Attention | 100% | Partial (banner blindness) | Scroll-past risk | Intent-based only |
| Ad Blocker Immune | ✓ | ✗ | ✓ | ✓ |
| Brand Safety | High (curated inventory) | Variable | Variable | High |
| Creative Production | Minutes (AI) | Hours (design) | Hours (video/photo) | Minutes (text) |
The attention economy
In a world of shrinking attention spans, audio captures what screens can't which is undivided, emotional engagement.
When audio wins
Audio reaches people in moments when every other medium is shut out. These are the daily scenarios where your ad has zero competition.
Commuting
Drivers and transit riders can't look at screens, but they're listening, undivided, for an average of 30 minutes.
Working out
Hands-free listening during a motivated, action-oriented workout, perfect for conversion.
Cooking & chores
Hands are busy, eyes are occupied. Audio is the only medium that reaches them at home.
Working from home
Background listening reaches professionals in a focused, receptive state.
Audio advertising built for your industry
Whether you're filling restaurant seats, moving cars off the forecourt, or growing your podcast audience, EARO puts your brand in the ear of the right listener.
Real Estate
Reach local buyers while they commute, before they've even opened a listings app.
Restaurants
Fill the consideration gap between "where should we eat?" and your front door.
Retail & Shopping
Cut through banner blindness and reach shoppers while purchase decisions are still forming.
Health & Fitness
Reach future members during their run, commute, or morning routine.
Automotive
Stay top of mind through weeks of research, not just at the forecourt.
Education
Reach parents on school runs and students during study sessions.
Finance
Build trust with your voice, in distraction-free moments when clients are actually listening.
Recruitment
Reach passive candidates during their commute, before they're even looking.
Podcasts
Put your show in front of active listeners on the platforms they use every day.
Explore other ad formats
Experience the difference
See why audio is the most undervalued channel in digital marketing. Create an AI audio ad with us to start your first campaign.